There’s a famous quote from Benjamin Franklin: “By failing to plan you are planning to fail.” I think this particularly true in business.

Many people start a business because they have a skill and want to benefit from using this skill for themselves instead of someone else.

Strategic planning creates a road map for your business. Would you plan a road trip without knowing where you are going?

It can be tempting to jump on all the popular platforms because “my customers and clients are there”, but is that the right thing to do?

Figuring out where your target audience will be when they’re in the right mindset to notice and appreciate your message is not easy to do.

If you need help with SEO, this checklist is a great starting point. Ticking these off should help you improve your SEO.

If you don't know how to do SEO it can be very confusing. You may need help with SEO. Is it necessary and does it work for small businesses?

Google Ads can work brilliantly if set up and managed well. They can also cost you a small fortune if they're not!

Sales and marketing planning includes a communication strategy. Don't forget to think about how you will build and nurture relationships.

Somehow organisation seems to fly out the window when we're busy, which is, of course, the very time we need it most.

Is lack of time seeing you still using old models and processes when there are better, faster and cheaper digital tools available?